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When search engines play at maps: visualization technologies.(online services)(Column)
A detailed examination of search engine results is often tedious. It can be difficult, from a results list, to quickly grasp the relevance of the contents of identified pages. That's why most searchers stick to reading the first page of answers!
A few search engines, such as Exalead, with its related terms, related categories, and Web site locations, and Vivisimo, with its clustered results, help searchers decipher results by revealing the major words and expressions appearing frequently in the pertinent pages. That is a really big help, which alone justifies the use of these tools.
Other search engines have chosen different approaches to guide visitors ...
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Source: HighBeam Research, When search engines play at maps: visualization technologies.(online...