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BIGGER IS BADDER; Toyota beefs up second-gen Tundra.(News)
Byline: BOB GRITZINGER
With George Thorogood's Bad to the Bone blaring from speakers, and images of "true truckers''-loggers, ranchers, construction workers-flashing on oversized video screens, Toyota made one thing abundantly clear at the Chicago Auto Show unveiling of its all-new 2007 Tundra fullsize pickup truck: Pretty boys (and girls, for that matter) need not apply.
Described alternately by Toyota communications executive Irv Miller as "a big, bad mutha of a truck'' and by Toyota U.S. president Jim Press as "the biggest, boldest, bad-assed Toyota truck in history,'' the second-generation Tundra aims to leave behind the company's previous 7/8-scale efforts to plunder the 2.5-million-unit U.S. truck market.
Look out, world: The automotive juggernaut has the last foothold of the domestic market segment firmly in its crosshairs.
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Source: HighBeam Research, BIGGER IS BADDER; Toyota beefs up second-gen Tundra.(News)