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US companies boost numbers at Midem: involvement of American indies group helps lift turnout.(Conferences)
An increased US presence boosted Midem numbers by 6%, as nearly 10,000 delegates attended last week's 40th annual event.
By last Tuesday, 9,766 people had registered for the event in Cannes, compared with 9,231 last year, as US numbers were swelled by 18% to 715 companies. This placed the Americans as the second largest delegation in terms of companies, beaten only by the UK with 791 companies, a drop of 2% on 2005.
While the number of stands was down slightly, at 311 compared to 313 last year, the size of exhibiting surface was up 1% at 9,201 sq m, with an 8% increase in the number of companies exhibiting to 2,313. Among them were businesses attending from Kenya, San Marino and the Palestinian Authority for the first time.
As well as accounting for the most companies represented of any country attending, the UK supplied the second largest number of exhibitors after France--321--and the British Pavilion was the second biggest stand at the event.
Midem ...
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