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In the Next Breath...(Column)
Byline: Kevin A. Wilson
A few things I'd like to hear said, after the predictable things are said:
1. After wagging its finger in Ford's nose and scolding it for selling SUVs for years when what America "needs'' is flexible-fuel vehicles and smaller cars, it would be good to hear from someone in the press with a memory longer than six months. The solemn editorial writers might then notice Ford sold a flex-fuel Taurus for years, mostly to buyers who neither knew nor cared about their cars' ability to burn ethanol.
A lot of these Tauruses are still out there on Ford dealer lots as used cars-if America wants 'em so badly, where's the big sales spike? While we're at it, it would be good to remember the Contour, which was a pretty fine European-style small car. Problem was, Americans preferred Explorers by a wide margin, even as the whole Firestone/rollover debacle played out.
Had Ford turned its back on the profits, how happy would those clever Wall Street analysts have been? And when does any of the responsibility belong to those who chose, paid for, and drove the vehicles?
2. Next time someone starts lecturing about GM's $68/hour union worker and how the world has changed and ...
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Source: HighBeam Research, In the Next Breath...(Column)