Union embraces segmented approach.

(From Gulf Construction)

Buoyed by the overwhelming success achieved by Union's Architectural Hardware team in booking high-value orders from the region, the leading hardware specialist has unveiled an innovative strategy for the current year, which involves segmenting the architectural market and offering products accordingly as a one-brand solution. Towards this end, Union has divided the market into the segments of healthcare, hospitality, commercial as well as residential

Says a spokesman for Union: "Within these important segments, Union will offer products that well suit the budgets of the contractors or developers. Without compromising on quality, the company has arranged the offering under three categories - good, better and best specification offering - allowing …