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It is as inevitable as death, taxes and magazine guys writing about their racing exploits thinking someone will care: Every carmaker selling a four-door smaller than a school bus compares its rig to a BMW 3 Series. Most compare it favorably.
"Yes, our Belch-O-Seltzer Six has all the corner-throttling dalliance of the vaunted 3 Series with none of the carbs!''
Or something like that. It doesn't matter if the entire Belch-O-Seltzer model line is actually made in Botswana by dyslexic vegetarian parolees, assembled from cardboard and held together with library paste and spit; once the marketeers insert the 3 Series comparo into the massive brains of the ...