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Man and machine.(how to improve user interaction using information technology)

Information Age (London, UK)

| February 10, 2006 | COPYRIGHT 2006 Information Age Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Now that it is a multibillion-dollar company, launching new services every week, it is easy to forget why Google became so popular in the first place. When it first appeared in 1998, every other Internet company was trying to transform itself into a media giant, cluttering their pages with anything that could draw in the attention-deficient surfer. Google did just one thing - search - and did it very well.

Google is now branching into email, video and maps and taking on incumbent web giants Microsoft and Yahoo, but the simplicity of its initial design is still prevalent on its home page. Most of Google.com is blank space, with only a logo, a search box and a few ...

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