News Analysis: Giving drinkers what they want.(JD Wetherspoon PLC plans for non-smoking pubs)

From smoking bans to TV installation, JD Wetherspoon is constantly evolving to satisfy customers.

JD Wetherspoon positions itself as a pioneering pub company. Its business premise of running music-free pubs that offer all-day food set it apart from its rivals and gained it publicity - but ultimately has led to notoriety.

In some circles its 'no-frills' approach has made it a byword for downmarket, and since floating in 1992, it has been affected by the same tough market forces as its rivals.

Wetherspoon is also gaining a reputation for marketing U-turns. Last week, the company turned its no-TV policy on its head when it announced that it would be introducing two flat-screen TVs into each of its pubs - conveniently, in time for the World Cup, which kicks off in June. The move could make it difficult for observers to …