AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
From smoking bans to TV installation, JD Wetherspoon is constantly evolving to satisfy customers.
JD Wetherspoon positions itself as a pioneering pub company. Its business premise of running music-free pubs that offer all-day food set it apart from its rivals and gained it publicity - but ultimately has led to notoriety.
In some circles its 'no-frills' approach has made it a byword for downmarket, and since floating in 1992, it has been affected by the same tough market forces as its rivals.
Wetherspoon is also gaining a reputation for marketing U-turns. Last week, the company turned its no-TV policy on its head when it announced that it would be introducing two flat-screen TVs into each of its pubs - conveniently, in time for the World Cup, which kicks off in June. The move could make it difficult for observers to …