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Green tea giants squeeze out rivals.
Byline: Pitsinee Jitpleecheep
Feb. 7--Though the seven-billion-baht green tea market may have appeared attractive and lucrative for investors, it has actually become a battlefield where only the tough and lucky survive.
Since the Taiwanese brand Unif launched green tea in the market in 2001, some 40 brands have flocked in, hoping to cash in on growing demand for the drink, widely considered to be healthy by consumers.
But only a handful have proved successful, including Oishi, Unif, Ajinomoto's Sencha, T.C. Pharmaceutical's Puriku and Boon Rawd's Mochi.
Over the last two years, a number of manufacturers have left the market, including ...
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