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Takeover heralds new snack line: Oishi has big plans for Australian market.
Byline: Pitsinee Jitpleecheep
Feb. 3--The new major shareholder of the Oishi group, whisky tycoon Charoen Sirivadhanabhakdi, aims to expand the green tea business by branching out into snacks.
President Tan Passakornnatee said that dried food operations would be completely separate from Oishi's beverage business and could be worth one billion baht in sales in the next two to three years.
"Mr Charoen and I share the same idea, to expand into the snack market because it is huge and lucrative, worth with more than ten billion baht," Mr Tan said.
Its first snack food, Oishi Sen Bei, is a Japanese-style crispy cracker filled with green tea ...
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Source: HighBeam Research, Takeover heralds new snack line: Oishi has big plans for Australian...