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Buy High, Sell Higher To Maximize Profits.(INVESTOR EDUCATION)(MYTH BUSTERS)
Byline: MARIE BEERENS
Buy low, sell high.
It's a Wall Street maxim that most investors never question.
Books tout it. Analysts swear by it. Yet the majority of professionals underperform the market.
If you want to achieve uncommon results, you have to take a different path than the crowd, which is almost always wrong about the stock market.
In this case, buy high and sell higher.
That may seem illogical. But the reality is that what seems too expensive and risky to the majority usually goes higher, and what seems low and cheap usually keeps falling. We call it the "great paradox" in the stock market.
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