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The Work: Private View.(advertising industry)
CREATIVE - Al Young, creative director, St Luke's
You can't fatten a pig by measuring it. Advice I heard Michael Wolff offer someone last week.
What Michael meant was in lean times it seems very sensible to scrutinise every cost, to check and re-check competitor activity, to over-analyse the potential efficacy of messages and the efficiency of how they can be delivered. Inexorably, measuring becomes the imperative - the end in itself - and the audience, the very people the organisation exists to serve, get forgotten.
So, have the people behind this week's material freaked out and forgotten their audience?
Let's start with Samsung (3) ...
- Rodeo Drive looking to evolve, again. (Rodeo Drive, Beverly Hills, California)
- Magazine article from: Los Angeles Business Journal Sable, Julie July 14, 1997 700+ words
...shops to international prominence. The Rodeo Drive Committee, as they called themselves...she spends less time and money now on Rodeo Drive than at any other time in the 30 years...Louis Vuitton and current head of the Rodeo Drive Committee, said the committee is trying...
- Rodeo Drive Announces New Address.
- Press release article from: PR Newswire December 12, 2007 700+ words
...Merchants Association Launches Official Rodeo Drive Web Site http://www.rodeodrive...Dec. 12 /PRNewswire/ -- The Rodeo Drive Committee announced today the launch of the official Rodeo Drive web site, http://www.rodeodrive...
- The 2007 Rodeo Drive Concours d'Elegance Celebrates 'Cars of California' This...
- Press release article from: PR Newswire April 19, 2007 700+ words
...First Honored Marque of the Annual Rodeo Drive Concours d'Elegance BEVERLY HILLS...April 19 /PRNewswire/ -- The Rodeo Drive Committee announces that the 2007 "Cars of California" Rodeo Drive Concours d'Elegance (RDCDE) will...
- Questions arise over licensing plan to use Rodeo Drive name. (Beverly Hills,...
- Magazine article from: Los Angeles Business Journal Taub, Daniel October 19, 1998 700+ words
...broken out over one of L.A.'s prime plots of real estate: Rodeo Drive. A company called Rodeo Drive Beverly Hills Licensing is attempting to license the name "Rodeo Drive Beverly Hills" as a brand for children's and juniors apparel...
- Despite obvious fatalities, designer retailers stay fat on Rodeo Drive. (Rodeo...
- Magazine article from: Los Angeles Business Journal Glover, Kara September 23, 1991 700+ words
...fatalities, designer retailers stay fat on Rodeo Drive The fact that Southern California is...top-of-the-line retailers along Rodeo Drive in Beverly Hills is debatable. Empty...retail experts say this is typical of Rodeo Drive, where high rents mean merchants are...
- First USA Rolls Out the Red Carpet Treatment with New Rodeo Drive Visa Card
- Press release article from: PR Newswire September 21, 1997 700+ words
...NYSE: FUS), in partnership with the Rodeo Drive Committee and Visa U.S.A., today unveiled the Rodeo Drive Visa card. The no-annual-fee card...premiered at a news conference prior to the Rodeo Drive Committee's 25th anniversary A Tribute...
- There was a rumble on Rodeo Drive. (Rodeo Drive trademark issue)
- Magazine article from: Los Angeles Business Journal February 12, 1990 700+ words
There was a rumble on Rodeo Drive DOWNTOWN L.A. -- Maybe it was the fact that "Rodeo Drive" kids' togs were sold in J.C. Penney...Mart, of all places, that made the real Rodeo Drive merchants angry. Now the subject of the...
- Tiffany & Co. Beverly Hills to relocate to Rodeo Drive.
- Press release article from: PR Newswire August 2, 1988 700+ words
...CO. BEVERLY HILLS TO RELOCATE TO RODEO DRIVE NEW YORK, Aug. 2 /PRNewswire...Building," a structure in the new Two Rodeo Drive Complex, it was announced today by...confirm its participation in the Two Rodeo Drive Complex, an elegant development to...