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The Work: New Campaigns - The World.
TBS - DEPARTMENT OF HUMOR ANALYSIS - US Project: Department of Humor Analysis
THE LOWDOWN
The former Monty Python star John Cleese fronts a three-minute ad for the American cable channel TBS promoting its latest line-up of comedy programmes, including hit shows such as Seinfeld and Family Guy.
The ad is based around the channel's fictional Department of Humor Analysis, of which Cleese is the head.
As he walks the viewers around the department, he presents some of the experiments his staff are carrying out, such as 'which is funnier, a mime pretending to be in an airtight glass case, or a mime in an actual airtight glass case?' and 'where is the funniest place to hit a man with a ball - in the head, or in the groin?' Both experiments are carried out, so the audience get to see a man in just his pants being hit in the head, and then the groin, with a tennis ball.
There are numerous other areas to the comedy department, such as the highbrow and lowbrow comedy team, who share a desk. The ad shows the lowbrow man asking the highbrow woman to pull his finger.
Mother has also created a website, www.tbshumorstudy.com, where viewers can log their own comments on what they think is funny.
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