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ONE TO LOOK OUT FOR - SCA HYGIENE - BABY MANAGING DIRECTOR Project: Baby managing director Clients: Dieter Bocher, regional marketing director; Nick Dudman, group product manager, SCA Hygiene Brief: Launch Triple Velvet Creative agency: Fallon London Writer: Lawrence Seftel Art director: Gary Anderson Planner: Rachel Barrie Media agency: Carat Media planner: Clare Belsten Production company: Independent Director: Daniel Levi Editor: Gareth McEwan, The Whitehouse Post-production: Glassworks Audio post-production: Factory Exposure: National TV
Three layers are better than two and SCA Hygiene has launched a TV campaign for its new triple-layered Velvet ...