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The ever-increasing competition for the best graduates makes getting the right people more difficult than ever. To help them select only the best, agencies are moving away from recruitment methods such as the milk round and interview, and employing new tactics, John Tylee writes.
If you want to see what happens when Pop Idol and The Apprentice meet advertising, then tune in to five on 21 February to watch a reality-TV show called Selling Yourself.
The programme follows the fortunes of five graduates on a roller-coaster ride from euphoric highs to deep disappointment as they vie for the prize of an account executive's job at McCann Erickson Manchester.
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