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Diary: Lowe 2: Sir Frank invites headline writers' wrath.(Frank Lowe names new agency The Red Brick Road)(Brief Article)
You'd have thought that a man as experienced as Sir Frank would have known that calling his new outfit The Red Brick Road was asking for trouble. Trouble with the headline writers, that is - a bunch of individuals whose goodwill it is worth cultivating because, with just a few keystrokes, they can wilfully destroy carefully thought-out nomenclature.
Smart as Sir Frank and his gang undoubtedly think the new name is, in 72pt type it isn't going to fit easily across a typical measure - at least not if you want to fit other words in there such as 'wins', 'lands', 'hires' and so on. Not without splitting the words across more than one line, which as far as Campaign (and most other titles too) is concerned is a no-no. Cunning creatures that they are, the headline writers will seek an acceptable abbreviation or alternatives.
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- Interpublic, Sir Frank Lowe close to a deal over #50m Tesco work.(Interpublic...
- Magazine article from: Marketing Week February 2, 2006 700+ words
...Interpublic Group and Sir Frank Lowe's new start-up Red Brick Road are thought to be...lawsuits against Sir Frank and Paul Weinberger...start-up, Red Brick Road. IPG has threatened...charges against Sir Frank with the American...
- The Red Brick Road wins Heineken.(advertising agencies)(Brief article)
- Magazine article from: Campaign July 14, 2006 700+ words
Sir Frank Lowe's ties with...giant confirmed that Sir Frank's agency, The Red Brick Road, has been awarded...back to the 70s, when Sir Frank's then agency, Collett...campaign. The Red Brick Road is now briefed to develop...
- Heineken hands global work to Red Brick Road.(Red Brick Road)(advertising...
- Magazine article from: Marketing July 12, 2006 700+ words
...has appointed start-up Red Brick Road to handle the bulk of its pounds...of pounds 3m in the UK. Red Brick Road's founder, Sir Frank Lowe, is believed to have links...awarded solely on merit. Red Brick Road will develop Heineken's worldwide...
- IPG plans Lowe group rebrand to sever ties with founder Sir Frank.(Interpublic...
- Magazine article from: Marketing Week March 2, 2006 700+ words
...sever its association with Sir Frank Lowe. It is thought that IPG...Tesco advertising business to Sir Frank's start-up Red Brick Road. Lowe London has since been...some General Motors business. Sir Frank retired from the Lowe group...
- NEWS ANALYSIS: Red Brick Road chief to follow a multidiscipline path.
- Magazine article from: Precision Marketing February 3, 2006 700+ words
...you will have heard that Sir Frank Lowe is launching an agency. Named The Red Brick Road - after the path Dorothy...who are familiar with Sir Frank's past can be forgiven assuming The Red Brick Road will be unashamedly dedicated...
- Lowe follows Red Brick Road.
- News wire article from: Europe Intelligence Wire January 30, 2006 700+ words
...Guardian Unlimited) Sir Frank Lowe and his team...called the Red Brick Road, named after the...1939 MGM classic. Sir Frank's agency confirmed...followed the red brick road instead," the...advertising executive Sir Frank created waves last...
- Diary: Sir Frank schools hacks in the truth about gong.(Sir Frank Lowe)(Brief...
- Magazine article from: Campaign March 31, 2006 700+ words
...smelled blood. Five years ago, Sir Frank gave pounds 2 million towards...matter of public record,' Sir Frank's spokesperson says. 'It...rumours that staffers at The Red Brick Road have to refer to Sir Frank by his proper title, Ben Kingsley...
- The World: New York - Interpublic and Sir Frank Lowe bury the hatchet.(end of...
- Magazine article from: Campaign January 26, 2007 700+ words
...Association. The claim accused Sir Frank of using his knowledge...IPG-owned operation. Sir Frank has withdrawn his civil...tussle followed moves by Sir Frank and other senior admen to set up The Red Brick Road, which snatched the pounds...
- Charles Crisp exits Lowe for Red Brick Road.(Brief Article)
- Magazine article from: Campaign March 10, 2006 700+ words
...been poached by The Red Brick Road in the same week that the Tesco business moves to the Sir Frank Lowe start-up. Crisp...the top TV job at The Red Brick Road when he joins the agency on Monday. Red Brick Road is currently working on...
- You're not in Kansas now, Sir Frank.
- News wire article from: Europe Intelligence Wire January 31, 2006 700+ words
...Guardian Unlimited) Sir Frank Lowe might have...agency the Red Brick Road, but he is at...the American Red Brick Road's website says...possible." But Sir Frank and company need...Kansas's Red Brick Road, if Ms Yonkey...