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Diary: Lowe 1: the teacher, the Krug and the lobster sacrifice.
So the suspense is over and we can all rest easy knowing that Sir Frank Lowe has finally christened his new agency.
The word over the lunch tables is that the infant was going to be called Tom Dick & Harry. This was a serious option until somebody discovered an independent shop in Chicago had already appropriated the name.
Instead, Sir Frank is taking his cue from The Wizard of Oz. So let's hear it for The Red Brick Road. For this we have to thank Camellia Wood, a 19-year-old Montessori teacher who apparently once discussed with Sir Frank what might have happened had Dorothy opted to follow the red brick road rather than the yellow one.
The Diary finds movie buffs unable to offer a definitive answer to this.
Let's just hope Frank's boys aren't dubbed The Munchkins.
Meanwhile, His Frankness continues to prove he's lost neither his class nor his cantankerous reputation. When Ed Morris decided to resist his overtures and remain in creative command at Lowe London, a 'no hard feelings' message arrived for him attached to a magnum of 1979 Krug Champagne. The cost? The Diary reckons pounds 600.
And there was short shrift for the man sent by Interpublic's lawyers to Sir ...
- IN BRIEF: Ed Morris to stay with Lowe London.(Brief Article)
- Magazine article from: Marketing Week January 26, 2006 700+ words
Ed Morris, the executive creative director of Lowe London, has reportedly declined to join Sir Frank Lowe's start-up agency, due to launch in London in March, and is to stay with Lowe London. Copyright: Centaur Communications Ltd. and licensors
- SIR FRANK LOWE: Lowe comes back on a high.(Lowe Worldwide)
- Magazine article from: Marketing Week Benady, David December 8, 2005 700+ words
...LOWE RESISTANCE Sir Frank's start-up could shatter Lowe London as a result of...large account. Lowe London has been trying...in January. But Sir Frank appears to have...in income - join Sir Frank's new agency. It is understood that Lowe ...
- #15m Hellmann's remains at Lowe after O&M wrangle.(Lowe London)(Brief Article)
- Magazine article from: Marketing Week January 5, 2006 700+ words
...The news will come as a relief to Lowe London, which was left reeling by the return of founder Sir Frank Lowe to the industry in December. His...flagship #45m Tesco creative account from Lowe London, as well as persuading chairman Paul...
- IPG plans Lowe group rebrand to sever ties with founder Sir Frank.(Interpublic...
- Magazine article from: Marketing Week March 2, 2006 700+ words
...association with Sir Frank Lowe. It is thought...announced next week, Lowe London is expected to be...advertising business to Sir Frank's start-up Red Brick Road. Lowe London has since been dogged...Motors business. Sir Frank retired from the...
- DFGW: Lowe 'spun' the truth about breakdown of merger.(Duckworth Finn Grubb...
- Magazine article from: Marketing Week December 8, 2005 700+ words
...light of these events, Lowe London can also confirm that...Garry Lace, reinvent Lowe London, but it didn't work...follows the revelation that Sir Frank Lowe will come out of...up agency involving Lowe London chairman Paul Weinberger...
- If agencies want to increase profits should they look at salaries?(Lowe London)
- Magazine article from: Marketing Week February 2, 2006 700+ words
...Reports last week that Lowe London is putting "platinum...to be a declaration by Lowe London that it is determined...45m Tesco account to Sir Frank Lowe's agency The Red...and up to 30 staff to Sir Frank's new venture. According...
- Lowe's Tesco ads team set to defect to Sir Frank.
- Newspaper article from: The Evening Standard (London, England) January 30, 2006 700+ words
...Tesco account at Lowe London, one of the capital...is set to join Sir Frank Lowe's new breakaway agency. Sir Frank's new agency...retail account from Lowe London earlier this year...tensions between Sir Frank and Interpublic...conglomerate which owns ...
- Analysis: Are too few following The Red Brick Road?(Lowe London)(Company...
- Magazine article from: Marketing Week December 21, 2006 700+ words
Just over a year ago Sir Frank Lowe shocked the industry by announcing...The then-unnamed agency snatched Lowe London's #50m flagship Tesco account...such was the similarity to the Lowe London- produced campaigns. It is effective...