AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Opinion: Perspective - It has been a long wait for TBWA's new chief exec.(Tbwa/London)
One month into the year and JWT, TBWA\London, Euro RSCG and United London have all named new chief executives.
Only one of these agencies has promoted from within, and that's TBWA.
Matt Shepherd-Smith moves up from managing director to chief executive and Neil Dawson becomes the chairman. Internal promotions are usually the sign of a strong agency with a sound succession management philosophy. But the fact that it has taken TBWA nine months to name its new team indicates this might not be the case at Whitfield Street.
Paul Bainsfair, the agency's European chief, has consistently denied that he was looking outside the agency for chief executive candidates.
However, there is no other explanation for the delay in appointing Shepherd-Smith.
2005 was a difficult year for TBWA. The departures of Beattie, McGuinness and Bungay in May blended into a bad news mix which also saw Abbey, News Group Newspapers, Ask.com, five and Thomas Cook move on.
And, under Shepherd-Smith, there was little sign that the agency was bouncing back. Turning around a flagging agency is a slow task, but TBWA's absence from the new COI roster and the Argos shortlist were lost opportunities.
- BUSINESS LINE: India: New chief for TBWA Worldwide .
- News wire article from: Business Line March 27, 1999 700+ words
...as Chairman/ Chief Creative Officer, TBWA Worldwide, a press released said here...Mr. Clow, 55, was previously with TBWA/Chiat Day as Chairman/ Chief Creative...Ride' series of ads. Mr. Clow helped TBWA/Chiat Day establish its reputation as...
- Nissan sizes up TBWA for $1 bil global ad prize;Agency forms joint venture with...
- Magazine article from: Advertising Age Cuneo, Alice Z. Petrecca, Laura December 6, 1999 700+ words
...account at TBWA Worldwide. TBWA will manage the assignment from...account director on Nissan at TBWA/Chiat/Day, Playa del Rey...out of a desire by Nissan's new chief operating officer, Carlos Ghosn...global image for the automaker. TBWA and Hakuhodo agencies will continue...
- Agency.com joins TBWA London in Omnicom integration.
- Magazine article from: Campaign December 2, 2005 700+ words
...ad networks, BBDO, DDB and TBWA. John Wren, the Omnicom president...earlier this year to partner TBWA with Agency.com, BBDO with...executive, was named as the new chief executive for BBDO Asia. Wren...Bainsfair, the president of TBWA\ Europe, the change to a more...
- TBWA rethinks structure.(TBWA/London)(Brief Article)
- Magazine article from: Campaign February 17, 2006 700+ words
New chief Matt Shepherd-Smith overhauls agency to make it more client-focused. TBWA\London's new chief executive, Matt Shepherd-Smith...agency. The reorganisation will see TBWA split into two teams. The business...
- New Omnicom CEO says Ketchum will fold into TBWA International. (Omnicom Group...
- Magazine article from: Pittsburgh Business Times Tascarella, Patty December 16, 1996 700+ words
...change isn't imminent, but the new chief executive of its parent, Omnicom...operations here will fold into TBWA International early next year...Worldwide, DDB Needham Worldwide and TBWA International. TBWA International operates in North...
- TBWA poaches CIA financial director.(Brief Article)
- Magazine article from: Campaign Cowen, Matthew May 11, 2001 700+ words
...UK operations, which include TBWA\London as well as fellow London...the Manchester-based BDH TBWA and the below-the-line operation TBWA\ GGT. She will take control...being brought over to CIA by the new chief executive, David Wheldon...
- Adecco rethinks TBWA\London brief.(Brief article)
- Magazine article from: Campaign April 7, 2006 700+ words
...reviewing its relationship with TBWA\London four months after...international agency arrangements. TBWA was appointed to handle Adecco...December but the company's new chief executive, Klaus J Jacobs, who was appointed after TBWA, is considering a more local...
- Liberty leaves TBWA as the store rethinks advertising strategy.
- Magazine article from: Campaign Cowen, Matthew January 19, 2001 700+ words
TBWA\London has parted company...last May and the arrival of the new chief executive, Fiona Harrison...was by mutual agreement. "TBWA's advertising has been very...terms of advertising then." TBWA picked up the 1 million [pounds...
- Grey London chief Patton poaches TBWA planning boss.(David Patton)(appointment...
- Magazine article from: Marketing Week October 4, 2007 700+ words
Grey London new chief executive David Patton has poached TBWA/London executive planning director Neil Hourston...understood to have already tendered his resignation at TBWA. It is understood that TBWA head of planning Tom Morton, who has been handling...
- Nissan overhauls European media.(TBWA.OMD)(Manning Gottlieb Media in the...
- Magazine article from: Campaign Trickett, Eleanor February 18, 2000 700+ words
...have been the chief architect of TBWA.OMD. Carat has handled the UK...a joint venture between Carat and TBWA. TBWA.OMD's business is expected to...instigated by Carlos Ghosn, the new chief operating officer of Nissan, who...