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Editorial: Agencies would be wise to shun easyJet.

Campaign

| February 03, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

How generous it is of easyJet to allow the agencies it first invited to pitch for its business six months ago to have another crack at it now it has decided to tear up the original brief and start again.

Having declared its intention to consolidate its pounds 50 million ...

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