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Editorial: Morris' worth to Lowe is far greater than his cost.
The awards that jostle for space on the window shelf of Ed Morris' office at Lowe London add up to a powerful reason why the agency's executive creative director is being paid more than pounds 1 million over the next three years as the price of his loyalty.
Even by the standards of some of the industry's stratospheric financial packages, this is a lot of money. What is more, it is being shelled out by a cash-strapped group (Interpublic) to the creative chief of an agency about to lose its flagship account (Tesco) and which made 29 staff redundant last year.
Of course, critics will cite the Morris settlement as more evidence of an industry going to hell in a superannuated handcart. However, cool appraisal suggests there are sound reasons why IPG waved the 'golden handcuffs' at Morris to dissuade him from following Tesco into Sir Frank Lowe's start-up. During his short tenure as the leader of the Lowe London creative department, Morris ...
- Morris leaves Lowe London.(Ed Morris)(Brief article)
- Magazine article from: Marketing Week January 15, 2009 700+ words
Ed Morris, executive creative director of Lowe London, is understood to have left the...account. While it is believed that Morris is no longer with the agency he...last month. It is unclear what Morris is planning to do next. A Lowe...
- IN BRIEF: Ed Morris to stay with Lowe London.(Brief Article)
- Magazine article from: Marketing Week January 26, 2006 700+ words
Ed Morris, the executive creative director of Lowe London, has reportedly declined to join Sir Frank Lowe's start-up agency, due to launch in London in March, and is to stay with Lowe London. Copyright: Centaur Communications Ltd. and licensors
- If agencies want to increase profits should they look at salaries?(Lowe London)
- Magazine article from: Marketing Week February 2, 2006 700+ words
...Reports last week that Lowe London is putting "platinum...on creative chief Ed Morris to stop him leaving...is offering to raise Morris' salary to #450...be a declaration by Lowe London that it is determined...reportedly offered to Morris are not unusual for...
- IN BRIEF: Lowe London wins Chevrolet.(Brief article)
- Magazine article from: Marketing Week January 4, 2007 700+ words
Lowe London has confirmed it has won Chevrolet's #5m UK advertising business after a three-way pitch, beating Leo Burnett and Luton agency Butterfield Morris Bushell to the account. Copyright: Centaur Communications Ltd. and licensors
- Lowe London wins pitch for European election brief.(Scholz and Friends)(Brief...
- Magazine article from: Marketing Week March 26, 2009 700+ words
Lowe London is to work with German agency Scholz...the European Parliament elections and Lowe London won the brief after a competitive pitch...pan-European implementation, while Lowe London is leading the UK implementation across...
- DFGW: Lowe 'spun' the truth about breakdown of merger.(Duckworth Finn Grubb...
- Magazine article from: Marketing Week December 8, 2005 700+ words
...launched a withering attack on beleaguered Lowe London following the breakdown of a merger...adding: "In light of these events, Lowe London can also confirm that it is no longer...Lowe's chief, Garry Lace, reinvent Lowe London, but it didn't work out." Tesco...
- The World: Suspended CEO of Lowe London quits.(Chief Executive Officer resigned...
- Magazine article from: Advertising Age May 15, 2006 700+ words
Byline: Laurel Wentz [london] Lowe London is searching for a new CEO following the departure last week...announcement that he was not only starting a new agency but taking Lowe London's biggest account, the $90 million Tesco supermarket business...
- Lowe London CEO To Leave Company.
- Press release article from: Business Wire May 10, 2006 700+ words
NEW YORK -- Lowe London confirmed today that, following a period of suspension, Garry Lace...agreed that beyond what is said above, the matter is confidential. Lowe London is a part of Lowe Worldwide, a unit of The Interpublic Group (NYSE...
