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Close-Up: Live Issue - Morris keeps control as Lace plots Lowe's future.(to Garry Lace's relief, Ed Morrow will stay on Lowe London)
With its executive creative director staying, Lace must now bring in new business and raise staff morale, John Tylee reports.
Hours after Campaign revealed details of his pounds 1 million-plus 'golden handcuffs' deal securing him to Lowe London for three years, Ed Morris was in little doubt who would be picking up that day's lunch tab at The Ivy.
The agency's executive creative director has been the subject of the most intense 'will he, won't he' speculation since Sir Frank Lowe's start-up announced his impending arrival to take creative command.
Last week, Morris gave his decision. He won't. The relief is palpable, not only for Garry Lace, Lowe London's chief executive, but also at the New York headquarters of the agency's Interpublic parent.
It has been a bewildering period for Morris. Little more than a year ago, he was barely known outside Lowe's creative department. Last month, fearful Sir Frank's capture of Morris would be the precursor of a full-scale raid on Lowe staff, IPG announced it was going to law.
On the face of it, IPG's decision to keep Morris at any cost looks more symbolic than rational. Yet there are important reasons why the group should want to retain him - and why it was prepared to dig deep into its pockets to do so.
It was not just his key role in sustaining the quality of Lowe's creative output in tumultuous times.
- Ed Morris poised to quit Lowe London for Sir Frank's start-up.(Brief Article)
- Magazine article from: Campaign January 13, 2006 700+ words
Ed Morris is set to quit as Lowe London's executive creative director to join the rival agency being launched by Sir Frank Lowe and a group of senior admen. Morris, who is expected to resign next week, follows the pounds 50 million Tesco account...
- Between the Lines: Sir Frank takes sole control.(Paul Weinberger resigns from...
- Magazine article from: Campaign December 9, 2005 700+ words
The decision by Sir Frank Lowe to send out a press...in his resignation to Lowe London (pages 1 and 3). However...Machiavellian instincts of Sir Frank. The runaway speculation...It has also enabled Sir Frank to take ownership of the...
- Tesco drops Lowe London after 20-year partnership.
- Magazine article from: Marketing December 7, 2005 700+ words
...up agency headed by Sir Frank Lowe. The decision deals a massive blow to Lowe London, Sir Frank's former agency...the agency headed by Sir Frank and Paul Weinberger...Tesco. The move leaves Lowe London in a perilous position...
- Lowe London to change name.
- News wire article from: Europe Intelligence Wire January 25, 2006 700+ words
...chairman two years ago. Sir Frank went on to stage...walking off with Lowe London's prized GBP50m...London. This week Lowe London persuaded Mr Morris...join the exodus of Lowe London staff heading for Sir Frank's unnamed new agency...
- IN BRIEF: Ed Morris to stay with Lowe London.(Brief Article)
- Magazine article from: Marketing Week January 26, 2006 700+ words
Ed Morris, the executive creative director of Lowe London, has reportedly declined to join Sir Frank Lowe's start-up agency, due to launch in London in March, and is to stay with Lowe London. Copyright: Centaur Communications Ltd. and licensors
- #15m Hellmann's remains at Lowe after O&M wrangle.(Lowe London)(Brief Article)
- Magazine article from: Marketing Week January 5, 2006 700+ words
...The news will come as a relief to Lowe London, which was left reeling by the return of founder Sir Frank Lowe to the industry in December. His...flagship #45m Tesco creative account from Lowe London, as well as persuading chairman Paul...
- DFGW: Lowe 'spun' the truth about breakdown of merger.(Duckworth Finn Grubb...
- Magazine article from: Marketing Week December 8, 2005 700+ words
...light of these events, Lowe London can also confirm that...Garry Lace, reinvent Lowe London, but it didn't work...follows the revelation that Sir Frank Lowe will come out of...up agency involving Lowe London chairman Paul Weinberger...
- Sir Frank returns to haunt Lowe.
- Magazine article from: Campaign December 9, 2005 700+ words
...his start-up, Sir Frank Lowe is back with...Tesco has been Lowe London's ticking time...months. Now, Sir Frank Lowe has pushed...business. Some within Lowe London are angry that...mend fences with Sir Frank after his acrimonious...
- SIR FRANK LOWE: Lowe comes back on a high.(Lowe Worldwide)
- Magazine article from: Marketing Week Benady, David December 8, 2005 700+ words
...LOWE RESISTANCE Sir Frank's start-up could shatter Lowe London as a result of...large account. Lowe London has been trying...in January. But Sir Frank appears to have...in income - join Sir Frank's new agency. It is understood that Lowe ...
- Sir Frank's partners keep him waiting.(Brief Article)
- Magazine article from: Campaign December 9, 2005 700+ words
Sir Frank Lowe's potential partners were this...leading roles in the new shop with Sir Frank and the former Lowe London chairman Paul Weinberger. But as...is expected to be offered jobs by Sir Frank. Besides Tesco, the agency could...