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The World: Bangkok - Krung Thai Bank hands Saatchis creative task.(Saatchi and Saatchi wins a contract from the bank)(Brief Article)
Saatchi & Saatchi has landed Krung Thai Bank's pounds 3 million creative account without a pitch, following a protracted review that was eventually shelved.
The bank called a pitch in mid-2005 but was told by the Advertising Association of Thailand that the ten agencies invited to take part in the review would not do so without a fee payment. The company refused to pay the fee, and the pitch ...
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