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The World: Johannesburg - BMW hands brief to Ireland-Davenport.(advertising contract in South Africa)(Brief Article)

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| February 03, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BMW has moved its ten million rand (pounds 920,000) creative account in South Africa into the start-up agency Ireland-Davenport.

The business was won in a two-way shoot-out against the incumbent agency, TBWA\Hunt\Lascaris, which had held the car manufacturer's business for more than ten years.

The start-up agency, which ...

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