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The World: Rio - Unilever consolidates oral care creative duties into Lowe.(Lowe and Partners Worldwide)(Brief Article)

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| February 03, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Unilever has consolidated global creative duties for its oral care brands in Asia, Latin America and Africa into Lowe.

The business, which includes brands such as Signal, Pepsodent and Close-Up, is worth around dollars 50 million.

The account was previously split mainly between Lowe and JWT, with Ogilvy & Mather handling a small part of ...

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