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<a href="http://www.accessmylibrary.com/article-1G1-141612121/world-new-york-goodyear.html" title="Facts and information about The World: New York - Goodyear hands McCann dollars 66m creative brief.(Goodyear Great Britain Ltd.)(McCann-Erickson Inc.)(Brief Article)">The World: New York - Goodyear hands McCann dollars 66m creative brief.(Goodyear Great Britain Ltd.)(McCann-Erickson Inc.)(Brief Article)</a>
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The World: New York - Goodyear hands McCann dollars 66m creative brief.(Goodyear Great Britain Ltd.)(McCann-Erickson Inc.)(Brief Article)
Goodyear has handed McCann Erickson its dollars 66 million creative account after the agency won a final shoot-out against Saatchi & Saatchi.
Arnold Worldwide held the business for just under a year before the pitch was called, but declined to repitch for it.
The review was called in August last year, six months after Goodyear appointed Joseph Viselli as its ...
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