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The World: New York - MindShare scoops dollars 250m Wrigley media duties.(Wm. Wrigley Jr. Co.)(Brief Article)
Wrigley is consolidating its dollars 250 million US media planning and buying account into MindShare.
The decision follows a three-way pitch involving the roster agencies OMD and MediaCom.
The review was called at the end of last year following the company's dollars 1.48 billion acquisition of the Kraft Foods confectionery brands Life Savers, Creme Savers and Altoids in October 2005. ...
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