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Media: Double Standards - 'The trading bear-pit has not yet lost its allure'.(Digital Media Sales)(Interactive Digital Sales)(Interview)
Digital TV sales chiefs spill the beans on the trading season, the benefits of multichannel and their favourite TV programmes.
JOHN DE NAPOLI - MANAGING DIRECTOR, DIGITAL MEDIA SALES
- Do you enjoy the trading season?
Yes, it's a fun time - creating a new sales pitch and making it stand out from the rest, is a real challenge . But when you have something good to say, it makes it easier.
- Do group buying points work?
They can - but the biggest worry for the industry is the pressure on agencies. The workload for them has increased massively and they are being pushed into a corner - there is only so much value in the market.
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