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Media: Lifeline - Metro.(Metro International)(Company Profile)
Associated Newspapers' successful freesheet has joined forces with Trinity Mirror.
1999: Reacting to speculation that Metro International (the Stockholm-based publisher that had already launched commuter freesheets in many cities around the world) had now targeted London, Associated Newspapers prepares its own version in order to protect the Evening Standard. It is an instant hit with commuters.
2000: The Daily Mail & General Trust chairman, Lord Rothermere, confesses that the impact of Metro's undoubted success on group fortunes is debatable. Its success is perhaps hurting revenues on paid-for titles such as the Daily Mail, while plans for expansion into Edinburgh, Glasgow, Birmingham and Manchester may not bring immediate returns on investment.
2003: Despite the departure of its managing director, Mike Anderson (pictured), to run the Evening Standard, Metro is performing soundly, with launches in Leeds and Newcastle. The Daily Express publisher, Richard Desmond, seemingly halts plans for a me-too title.
2004: Bristol, Bath, Leicester, Derby and Nottingham launches push circulation above one million. Annual ...
- In Brief: TM and Associated Newspapers joins forces.(Trinity Mirror Newspapers,...
- Magazine article from: Print Week January 26, 2006 700+ words
Trinity Mirror (TM) and Associated Newspapers have joined forces to produce Metro editions in Cardiff and Liverpool. The freesheet will be printed at TM's own sites in the...
- Metro to launch in Liverpool and Wales.(Associated Newspapers and Trinity...
- Magazine article from: Campaign January 27, 2006 700+ words
Associated Newspapers has joined forces with Trinity Mirror to launch two editions...printed and distributed by Trinity Mirror. Metro will have a print...handled by Metro, with Trinity Mirror selling local advertising...
- Trinity Mirror must catch up in new-media stakes.
- Magazine article from: Campaign August 6, 1999 700+ words
...powerbases in the new-media field with fresh e-commerce and advertising opportunities, but Trinity Mirror will have to work hard--and quickly--to catch up with the likes of NI and Associated Newspapers. The clock is ticking.
- Second time lucky for Apollo as sales houses join forces? Matthew Cowen reports...
- Magazine article from: Campaign Cowen, Matthew March 8, 2002 700+ words
...White-Smith, said Trinity Mirror's advertising...deal along with Trinity Mirror's results last...particularly between Associated Newspapers' Daily Mail and...Most observers see Trinity Mirror as the big winner...
- Daily Mail says unlikely to be drawn into Trinity Mirror regional auction.
- News wire article from: Europe Intelligence Wire March 28, 2007 700+ words
...rival newspaper publisher Trinity Mirror's regional and local titles...for first-round bids for Trinity Mirror's Midlands and south England...advertising revenues at its Associated Newspapers division increased by 10 pct...
- Metro drafts in marketing chief.(Abi Slater appointed at Associated Newspapers...
- Magazine article from: Marketing September 5, 2007 700+ words
Associated Newspapers has appointed Abi Slater to the new position...team. Her appointment comes days after Associated Newspapers revealed plans to increase Metro ad rates...served as a commercial marketing manager at Trinity Mirror
- Associated Newspapers.(Brief Article)
- Magazine article from: Marketing May 25, 2000 700+ words
Associated Newspapers has decided to offer local franchise agreements to enable it to expand Metro as a national brand...national advertisers. The first two franchises, in Newcastle and Birmingham, have been offered to Trinity Mirror.
- In Brief: Associated Newspapers favourite to win new London freesheet contract.
- Magazine article from: Print Week April 20, 2006 700+ words
Associated Newspapers is the favourite to win the new London freesheet contract, according...Northern & Shell at 10/3, News International at 4/1 and Trinity Mirror at 8/1. Guardian Media Group lags at 10/1 in the bookmaker...
- Media: All about ... Trinity Mirror.(Trinity Mirror Newspapers)
- Magazine article from: Campaign February 3, 2006 700+ words
...Sir Victor Blank, the chairman of Trinity Mirror, was stepping down, the media world...share price by 34p to 590p. Whoever Trinity Mirror selects as its new chairman, it looks...may be keeping shareholders happy, Trinity Mirror's national titles are struggling...
- Trinity Mirror Selects Tarantella's Secure Global Desktop as Migration Path to...
- Press release article from: PR Newswire June 9, 2004 700+ words
...Desktop(TM) Enterprise Edition, Trinity Mirror Inc., the UK's largest publishing...and desktop consolidation program. Trinity Mirror's new program unifies over 10,000...IT Infrastructure and Operations, Trinity Mirror Group. "While we considered other...
