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Ansell awards CHJM condoms accounts.(Ansell Healthcare Inc.)(Claydon Heeley Jones Mason)(Brief Article)
Claydon Heeley Jones Mason has won Ansell Healthcare's combined pounds 7 million integrated accounts for Mates Condoms in the UK and Manix, its equivalent in France.
The agency secured the business after a year-long, two-stage pitch against undisclosed agencies. The previous incumbent was Claydon Heeley's Omnicom stablemate AMV Advance, which was knocked out in the early stages of the contest.
Claydon Heeley's appointment will result in a return to brand advertising for the product. Its first work for the brand will be the launch of a line of undisclosed products in a new area for the company.
The campaign, which will involve outdoor and viral activity, will be based on a sex survey. The UK campaign will be adapted to run in France for Manix. Claydon Heeley will later ...
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