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Lateral wins digital Cadillac BLS brief.(Cadillac Motor Car Div.)(Brief Article)

Campaign

| February 03, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Cadillac and Corvette Europe has appointed Lateral to handle digital marketing for the launch of the Cadillac BLS.

The decision marks the first time the car manufacturer has hired a UK-based agency since its parent, General Motors, introduced Cadillac to the UK in 2003.

Lateral will handle marketing of the Cadillac BLS, a small saloon car due to launch in the second quarter of 2006. The launch will form a key part of Cadillac's European push and is aimed at the market led by the BMW 3 Series.

Above-the-line advertising supporting the UK launch is expected to be adapted from work by Cadillac's European agency, the Frankfurt-based Buehler & ...

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