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WPP drops out of European Orange contest.(WPP Group PLC)(France Telecom S.A.)(Brief Article)
WPP has withdrawn from Orange's pounds 200 million pan-European advertising review after failing to resolve a number of client conflict issues.
WPP's pitch team comprised the UK, France and Spain offices of the United network (formerly Red Cell), and Young & Rubicam Europe.
WPP declined to comment on its reasons for pulling out of the pitch.
However, a United insider said a number of WPP's clients were perceived as rivals by France Telecom. These include the media giant BSkyB, which is held by the United London office, and the telecoms brand Virgin Mobile, handled in the UK by the WPP-owned Rainey Kelly Campbell Roalfe/Y&R.
WPP's JWT network also handles Vodafone, which is one of France Telecom's biggest rivals.
The remaining agency networks are Omnicom's TBWA\ Worldwide, a collaboration between DDB and BBDO, Fallon and Publicis Groupe's creative hotshop Marcel, Havas' Euro RSCG and FCB.
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