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Us and M&C Saatchi land Chariot task.(M&C Saatchi London)(Brief Article)
Us, a pair of freelance creatives, have been handed full creative duties on the launch of Chariot, a new weekly lottery game, while M&C Saatchi will support them with account handling and brand strategy.
The Us team, consisting of the former Saatchi & Saatchi creatives Joe Tanner and Mark Howard, have worked on the account since the business was conceived in mid-2005.
M&C Saatchi was brought in later in the process and will now assist Chariot with the launch of a pounds 10 million integrated campaign to introduce the new lottery game this summer.
Goodstuff will handle the media strategy on the launch, M2M will cover media buying and Grasshopper will run below-the-line marketing.
Andrew Williams, the marketing director of Chariot UK and former head of brands at Prudential, said: 'We have created a virtual agency with a team of different talents driving the launch. Richard Alford at M&C Saatchi will oversee the launch from an account management point of view, working alongside Us, which will handle creative duties.'
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