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CHI scoops Branston brief from DLKW.(Clemmow Hornby Inge)(Delaney Lund Knox Warren & Partners)(Brief Article)

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| February 03, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Premier Foods has moved its pounds 6 million Branston product range out of Delaney Lund Knox Warren & Partners into another of its roster shops, Clemmow Hornby Inge, without a pitch.

The business, which includes Branston Pickle and Branston Beans, is expected to include further product launches later in the year.

The move comes just three months after DLKW won the launch duties on Branston Beans - formerly HP Beans.

The launch TV spot, created by DLKW, starred an animated baked-bean tin singing the praises of the beans to the tune of the Hot Chocolate song You Sexy Thing. It was backed by a nationwide blind-tasting ...

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