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M&C Saatchi set to launch luxury arm.(M&C Lux)(Brief Article)
M&C Saatchi is to launch a luxury arm this spring in a bid to attract new clients.
Industry sources say the new division, which has been given the working title M&C Lux, will be a media-neutral offering, comprising traditional advertising, public relations and event marketing services.
The new outfit does not yet have a confirmed management team, and is not expected to include the M&C Saatchi brand in its name when it launches in March.
No client list has yet been confirmed. M&C Saatchi ...
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