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D&A seeks agency to handle CRM brief.(Dollond & Aitchison Ltd.)( customer relationship marketing)(Brief Article)
Dollond & Aitchison, the high-street optician, is looking for a direct marketing agency to handle its customer relationship marketing.
The company's DM account is currently held by Target Marketing. However, D&A is said to be reassessing its approach to DM to become more CRM-focused.
Tim Bean, the company's head of CRM, is in the process of drawing up a shortlist.
D&A's pounds 4 million advertising account is handled by Delaney Lund Knox Warren & Partners, which won the business last year without a pitch. Its DM subsidiary, DLKW Dialogue, handles its local and in-branch marketing.
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