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BSkyB reappoints Sharpen Troughton Owens Response to DM roster.(British Sky Broadcasting Group PLC)(Brief Article)
Sharpen Troughton Owens Response - formerly Red Cell Response - has landed a place on BSkyB's pounds 25 million direct marketing roster a year after it was eliminated from it.
The agency has started work on a number of briefs aimed at helping the broadcaster increase its subscriber numbers. Sky has a target to sign up ten million subscribers by 2010.
The agency is working on a project to promote Sky's new pricing system, which allows customers to buy certain packages on a month-by-month basis.
It will also develop ...
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