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Burnett wins pounds 3.5m Ladbrokes account.(Leo Burnett Company Inc.)(Ladbroke Group PLC)(Brief Article)
Leo Burnett has been handed the pounds 3.5 million above-the-line account for the high-street bookmaker Ladbrokes without a pitch.
The business last came up for review in 2004, when the account was handed to Bartle Bogle Hegarty. However, the agency has not created any work for the client.
The bookmaker is looking to begin advertising again in 2006 as it extends its business focus beyond the traditional horse-racing bets into the online gambling market, including internet betting and online poker.
The move to appoint a new creative agency follows last October's appointment of Claydon Heeley Jones Mason to its pounds 10 million through-the-line account.
In January this year, Ladbrokes also instigated a nationwide rebranding of its retail network, including a reworking of the signature ...
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