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Mark Cranmer poised for Kantar role at WPP.(Brief Article)
Mark Cranmer, the former Starcom MediaVest EMEA chief executive, is in talks with WPP about a senior role at its Kantar Group research arm.
Cranmer is in advanced negotiations with Kantar about taking on a new strategic role, working closely with Kantar's chief executive, Eric Salama.
Kantar, a group comprising companies including Millward Brown, The Henley Centre and Kantar Media Research, is keen to appoint a key figure from the media industry as it attempts to get to grips with the impact of media issues such as fragmentation on market research offerings.
A WPP source commented: 'Research businesses also need people who can sell their products in a more compelling business-led way.'
It is understood that while Cranmer has yet to finalise terms with WPP and has considered other offers, a move to Kantar is all but signed and ...
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