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Hard-core Phoenix Suns fans imitate Pavlov's salivating canines when the team's starting-lineup introduction music blasts from television sets nationwide, accompanied by dazzling purple and orange graphics.
The anticipation builds as a glowing orange fireball darts across the screen, dipping into a miniaturized Grand Canyon and speeding south across Arizona landscape toward the downtown Phoenix skyline.
When the fireball slams into an animated America West Arena, effusing the building with its power and energy, those lucky enough to snare a ticket within the arena are surrounded by 19,023 stomping, clapping and screaming fans. Although almost everyone knows what …