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WH Smith trials standalone stationery and book stores.(Brief Article)

Marketing Week

| February 02, 2006 | COPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

WH Smith is testing standalone book and stationery stores in an attempt to "rebuild its authority" in key categories.

The retailer has opened WH Smith Stationers at Charing Cross and London Bridge train stations in London. They are part of the company's travel division, which includes stores in airports, rail and bus stations, but an outlet is also being tested in Barnet high street, North London. The shops will only stock stationery, and could be rolled out nationwide if sales figures impress.

Meanwhile, WH Smith Books high street outlets, offering only books, magazines and newspapers, are also being tested in Barnet, and three other locations. …

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Source: HighBeam Research, WH Smith trials standalone stationery and book stores.(Brief Article)

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