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KFC shifts focus away from big-store spaces.
Byline: Pitsinee Jitpleecheep
Feb. 1--With space at a premium in large retail stores, the operator of local KFC restaurants is shifting its outlet expansion strategy to untapped markets this year.
The company plans to invest 500 million baht to open 35-40 new branches nationwide this year, bringing its total to 340-345, according to Waewkanee Assoratgoon, marketing director of KFC for Yum! Restaurants International Thailand.
Previously, the expansion of KFC outlets had followed the growth of large discount stores such as Tesco Lotus and Big C. But as a result of tighter zoning regulations, sites for new outlets are in short supply.
...
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Source: HighBeam Research, KFC shifts focus away from big-store spaces.