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| January 07, 2006 | COPYRIGHT 2006 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The One Earth Concert is taking place on January 28 at Cardiff's Millennium Stadium with the aim of raising awareness of climate change around the world. But despite its ambitions and global reach, this is not simply a "Live 8 for the environment" as some have dubbed it.

Why a concert and why now?

"Because music is a powerful means of communication that negates wealth and politics and national barriers so that consumers around the world can join in," according to Alex Lambie, co-founder of Climate Change Now, the body which is organising the event.

What's the aim?

Rather than appealing to governments or business to act (although that would be appreciated), this concert is designed to educate consumers about what they can do on a small, local level to tackle climate change. "There's so much we can all do so easily as citizens," says Lambie.

Where did the idea come from?

The concert has been in the planning since September 2004, when Lambie and his fellow Climate Change Now co-founder Michael Mathres felt that consumers were not being addressed in the climate change debate.

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