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Vital pockets mobile contract: deal with major operators boosts exposure for more than 100 labels.(Digest)
Vital: PIAS Digital has expanded its mobile offering by finalising a series of partnership deals with three mobile content providers.
The 100-plus labels distributed by Vital:PIAS Digital--including Skint, Defected, Peace Frog and Full Time Hobby--will gain a footing on the Pocket Group platform, which supplies mobile content to [O.sub.2] UK and Ireland, T-Mobile, Vodafone, 3 and Orange UK, Jamster--made famous by last year's Crazy Frog phenomenon--and Bandwagon.co.uk, which offers alternative music mobile content from its consumer website.
The deals will see content--including ringtones, downloads, wallpapers and pre-installs on memory cards--from Vital's labels appear across the various services.
Vital:PIAS Digital head Adrian Pope says, "These deals offer our labels and their artists additional revenues via distribution to mobile networks spanning Europe and Asia, as well as global portals and niche communities. They illustrate our commitment to providing a one-stop mobile solution across all channels and multiple territories."
Pocket Group head of business development Darren Wober says, "We are pleased to add Vital:PIAS Digital and the labels it represents to our existing catalogue of independent repertoire. Not only have we managed to increase the depth ...
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