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(From Business Day (South Africa))
Byline: Chris O'Connell
Get a company-wide, 360 view of your customers and their needs Chris O'Connell MOST companies store customer data haphazardly in departmental silos, making it almost impossible to obtain an enterprise-wide customer view. Solutions that were meant to help, such as customer relationship management, have left many frustrated with inconsistent and unreliable data, the fundamental problem being that much of the data companies gather are useless. No matter what business you are in, managers need to be able to rely on their customer data and use it for both operational and business planning purposes. A …