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CREATIVE - Leon Jaume, executive creative director, WCRS
At the turn of every year, City pundits probe the health of our business by asking Sir Martin Sorrell what he thinks - never me, funnily enough.
And, fair play, the Sage of Canary Wharf rarely disappoints. His 'bath- shaped recession' is a minor modern classic, although whether we're still under water, emerging into soft towels or about to bang our head on the taps I can't tell you. What I can offer instead is a new, layman's guide to the whole 'how are we doing?' thing. Ask yourself this: is the new Honda (1) ad as good as the old ones?
Yes? Then the standard flutters proudly in the ...