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| January 13, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

CREATIVE - Leon Jaume, executive creative director, WCRS

At the turn of every year, City pundits probe the health of our business by asking Sir Martin Sorrell what he thinks - never me, funnily enough.

And, fair play, the Sage of Canary Wharf rarely disappoints. His 'bath- shaped recession' is a minor modern classic, although whether we're still under water, emerging into soft towels or about to bang our head on the taps I can't tell you. What I can offer instead is a new, layman's guide to the whole 'how are we doing?' thing. Ask yourself this: is the new Honda (1) ad as good as the old ones?

Yes? Then the standard flutters proudly in the ...

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