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They're generous at ZenithOptimedia. Always on the lookout for opportunities for their rivals.
Take, for instance, Greg Grimmer, the managing director of ZenithOptimedia's Zed agency. Overcome with emotion, and possibly liquid substances, Grimmer recently dashed off an e-mail to WPP's Sir Martin Sorrell to advise him of a real-estate opportunity.
ZenithOptimedia is vacating its Paddington offices from 1 May. WPP, via its acquisition of Cordiant (a former Zenith Media co-owner), owns the lease on ZenithOptimedia's North Wharf Road location.
So Grimmer wrote to Sir Martin to suggest he move his MediaCom agency into ...