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Diary: On the QT ..(Direct Marketing Association awards )(Brief Article)
It wouldn't be New Year, without at least one Archibald Ingall Stretton anecdote.
This year, it's a double whammy. Out of all the days in the calendar, the agency picked the night of the Direct Marketing Association awards to hold its Xmas knees-up. But this didn't spoil Steve Stretton's fun. Having raced back after collecting his gong for best copy, the creative partner enjoyed himself so much he had to be forcibly removed from his own party by a bouncer ... Full marks to Duval Guillaume for finding a new way to satisfy those who'd have their agencies working on Christmas Day if they could. Before closing for the holiday, the agency directed its clients to a website complete with virtual marker pens and a DIY guide to creating an ad. Check it out at: ...
- DMA names '07 pharma council chair.(DIRECT MARKETING)(Direct Marketing...
- Magazine article from: Medical Marketing & Media McGuire, Stephen March 1, 2007 700+ words
THE DIRECT Marketing Association has named Dominque Hurley, VP and general...recently. "I've long been a champion of the Direct Marketing Association (DMA) because I am a direct marketing person at heart and by career," Hurley said...
- Direct Marketing Association Launches 'DMA Certified Marketing Professional'...
- Newspaper article from: Wireless News August 2, 2009 700+ words
...News 08-02-2009 Direct Marketing Association Launches 'DMA Certified...Program Type: News The Direct Marketing Association (DMA) unveiled its...direct marketing. The Direct Marketing Association is a global trade association...
- Direct Marketing Association Unveils First Ever 'DMA Certified Marketing...
- Newspaper article from: China Weekly News August 11, 2009 700+ words
The Direct Marketing Association (DMA) today unveiled its "DMA Certified...of multichannel direct marketing. About Direct Marketing Association (DMA) The Direct Marketing Association (www.the-dma.org) is the leading...
- DMA revamps show with new, renamed tracks; In-depth research prompts changes...
- Magazine article from: B to B October 9, 2006 700+ words
...a keynote speaker at next week's Direct Marketing Association annual conference (Oct. 14-19...Another track renamed this year is Direct Marketing Basics, which will now be Direct Marketing Boot Camp. Hogan said the DMA is...
- DMA PREZ SEES BRIGHT SIDE OF TOUGH ECONOMY; Says companies can get more bang...
- Magazine article from: Advertising Age Bush, Michael October 13, 2008 700+ words
...MICHAEL BUSH When the Direct Marketing Association kicks off its annual fall...and return on investment direct marketing can deliver in a time of...reaching targets have put some direct-marketing disciplines such as customer...
- Lester Wunderman addresses the American Marketing Association Futures in...
- Press release article from: PR Newswire August 11, 1986 700+ words
...user through direct marketing. So you have...Trends in Direct Marketing" at the American Marketing Association Futures in...planning. Direct marketing is a way to...American Marketing Association Conference...
- DMA taken to task over AIM e-mail document.(Direct Marketing Special...
- Magazine article from: B to B KROL, CAROL October 13, 2003 700+ words
...industry executives contend AIM's parent, the Direct Marketing Association, significantly watered down the final document...as this could undercut the economics of the direct marketing business. Many differences Whatever the reason...
- Direct marketers gather in New York; DMA 24th spring conference & exhibition...
- Press release article from: PR Newswire March 1, 1989 700+ words
...EXHIBITION FOCUSES ON ISSUES FACING DIRECT MARKETING BUSINESSES IN 1990S NEW YORK, March...issues facing businesses involved in direct marketing will be discussed next week at the Direct Marketing Association's 24th Spring Conference &...