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Media: Double Standards - Hugging strangers and outdoor fun in Lapland.(Interview)
With decisions on the huge BAA and TfL contracts looming, two big outdoor players share their insights on an industry in transition.
JULIE FRANCE - GROUP MANAGING DIRECTOR, CLEAR CHANNEL UK
- Is outdoor a creative medium?
Yes. It's a blank canvas - a pure creative medium uncluttered by editorial prejudice. It's a gift to talented creatives, as posters such as The Economist demonstrate. The rapid developments in technology are offering outdoor even more creative opportunities - from downloads and hypertag to screens and sound.
- What was the most exciting technological development in the outdoor market last year?
New digital outdoor formats captured the headlines last year. On traditional outdoor, clients used new technology and techniques on campaigns such as Star Wars and Wallace and Gromit.
- Does the rapid growth of digital outdoor in 2005 signal the beginning of the end for the traditional billboard?
- Diary: RAB and OAA - the start of a beautiful friendship?(Radio Advertising...
- Magazine article from: Campaign July 22, 2005 700+ words
...you must have heard it. The Radio Advertising Bureau? And the Outdoor Advertising Association? And their joint research...combined effectiveness of radio and outdoor advertising. We at Campaign don't yet know the...
- Outdoor ad firms hand marketing role to OAA. (Media).(Outdoor Advertising...
- Magazine article from: Marketing Mason, Tania April 4, 2002 700+ words
...created a marketing role for their industry body, in an attempt to emulate the success of the Radio Advertising Bureau. The Outdoor Advertising Association (OAA) has until now focused on tackling threats such as planning or advertising legislation...
- Media: Radio Advertising and Outdoor Advertising collaborate for...
- Magazine article from: Campaign April 22, 2005 700+ words
The Radio Advertising Bureau and the Outdoor Advertising Association are collaborating on a piece of research looking at the effect of the media combination of radio and outdoor on the consumer's brain and how this differs from the individual media working in isolation.
- Media Analysis: Radio gets single-minded.(Commercial Radio Companies...
- Magazine article from: Marketing Lee, Jeremy March 1, 2006 700+ words
...launch almost 14 years ago, the Radio Advertising Bureau (RAB) has been hailed as the ideal of...The Newspaper Marketing Agency, Internet Advertising Bureau (IAB), Outdoor Advertising Association and even Thinkbox, the putative...
- Outdoor advertising industry leader dies after a heart attack.(John...
- Magazine article from: Campaign February 14, 2003 700+ words
...leading figure in the outdoor advertising industry and head...the chief of the Outdoor Advertising Association. Noted...taking over the Outdoor Advertising Association, combining...of the Internet Advertising Bureau.
- NEWS BRIEF: Former head of Outdoor Advertising Association dies.(John...
- Magazine article from: Marketing February 13, 2003 700+ words
John Klue, former head of the Outdoor Advertising Association, has died at the age of 59. He was also a former director of London...Advertising. Klue was the father of Danny Meadows Klue, chairman of the Interactive Advertising Bureau.
- CDP veteran sets his sights on the great outdoors; Alan James will be joining...
- Magazine article from: Campaign Lee, Jeremy April 5, 2002 700+ words
...appointment to the new role of chief executive of the Outdoor Advertising Association marks a sea change in the direction of the...comparisons between it and the widely acclaimed Radio Advertising Bureau. But James, although admitting that the OAA will be...
- Carlton Television in row with Radio Advertising Bureau.(Carlton disputes...
- Magazine article from: Campaign Darby, Ian September 28, 2001 700+ words
...row has erupted between Carlton Television and the Radio Advertising Bureau over research findings advertised by the RAB. Martin...the UK and that the study failed to take into account outdoor advertising. Bowley then used Television Opinion Monitor figures...
- IAB: '98 AD REVENUE NEARS $2 BIL.(Internet Advertising Bureau report on...
- Magazine article from: Advertising Age Maddox, Kate May 3, 1999 700+ words
...906.5 million spent in 1997, according to an Internet Advertising Bureau report being released today. ``There is continued confidence...of the IAB, noting that online ad spending surpassed outdoor advertising in total dollars spent for the first time. The report...
- Examine the Outdoor Advertising Market Report: 2009 Edition.
- Press release article from: Business Wire March 30, 2009 700+ words
...in its catalogue. Outdoor Advertising Market Report: 2009...com/p0109871/Outdoor-Advertising-Market-Report...recession. However, outdoor advertising segment is expected...
