AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

What would adland be without John Webster?(Brief Article)

Campaign

| January 13, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Without John Webster, UK ads wouldn't be so well-regarded and BMP wouldn't have been much. Planning would never have got established, millions of housewives wouldn't have been seduced by Martians, and we at BMP DDB wouldn't have had the most talented yet unassuming man to work with (though our cricket team might have had an opener who could pile on the runs a bit faster).

Before John, the biggest advertisers on TV were food and drink brands whose ads were, overwhelmingly, dire. John brought his secret weapon - humanity - to produce ads of charm and wry humour, which had the novel effect of making people like the brands.

No-one was interested in Stanley Pollitt's newfangled BMP account planning until John used it as fuel. Now, even Chinese agencies are built around planning.

Despite this extraordinary talent, his ...

Related articles from newspapers, magazines, journals, and more
Dr. John Webster Trial: 1850
Reference information from: Great American Trials Christianson, Stephen January 1, 2002 700+ words
Dr. John Webster Trial: 1850 Defendant: Harvard Professor Dr. John Webster Crime Charged: Murder Chief Defense...hanging SIGNIFICANCE: Because Dr. John Webster had dismembered his victim's body...
Webster's 'The Devil's Law-Case.' (John Webster)
Magazine article from: The Explicator Gunby, David June 22, 1996 700+ words
...Lineation aside, the 1623 Quarto of John Webster's The Devil's Law-Case gives...eds., The Selected Plays of John Webster (Cambridge: Cambridge UP, 1983...ed., The Complete Works of John Webster, 4 vols. (London: Chatto...
Reflections on John Webster Grant's influence on Catholic historiography in...
Magazine article from: Historical Studies McGowan, Mark G. January 1, 2008 700+ words
...of Canadian religious history. John Webster Grant has been celebrated as one...sometimes measured in odd ways. John Webster Grant's writings emerged from...music of Eisenach, with lyrics by John Webster Grant (Ottawa: CCC, 1972...
Webster's 'The White Devil,' 4.2.170-71. (John Webster)
Magazine article from: The Explicator Carnegie, David September 22, 1993 700+ words
...Wellington, New Zealand NOTES 1. John Webster, The White Devil, The Complete Works of John Webster, ed. F. L. Lucas, vol. 1...242-43, The Complete Works of John Webster, n. 1 above. 3. The White Devil...
John Webster, James Shirley, and the Melbourne manuscript.(essay)(Critical...
Magazine article from: Medieval and Renaissance Drama in England Jackson, MacD. P. January 1, 2006 700+ words
...been wrapped around a packet of Sir John Coke's correspondence. Coke had...Auctions, in which he argued for John Webster's authorship within the period...Hammond died before The Works of John Webster could be completed, and I took...
Webster's 'The White Devil.'.(John Webster's play)
Magazine article from: The Explicator Cervo, Nathan A. January 1, 1999 700+ words
...NATHAN A. CERVO, Franklin Pierce College NOTES 1. John Webster, The White Devil, ed. Christina Luckyi, The New...Black, 1996). The reference is to R. W. Dent, John Webster's Borrowing (Berkeley: U of California P, 1960...
John Webster to take over as CEO of Swift.
Magazine article from: Mortgage Strategy January 30, 2006 700+ words
By Natalie Martin The Swift Group last week revealed that John Webster has been appointed as its new chief executive officer. Webster, previously managing director at Preferred, will take up the...
John Webster's handbook of model letters: a study in...
Magazine article from: Medieval and Renaissance Drama in England Forker, Charles R. January 1, 2006 700+ words
...postman blowing his horn to announce his service. Ever since the Australian scholar R. G. Howarth ascribed it to John Webster on the basis of the title page initials ("I.W. Gent.") and a striking verbal parallel between the book's preface...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA