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Without John Webster, UK ads wouldn't be so well-regarded and BMP wouldn't have been much. Planning would never have got established, millions of housewives wouldn't have been seduced by Martians, and we at BMP DDB wouldn't have had the most talented yet unassuming man to work with (though our cricket team might have had an opener who could pile on the runs a bit faster).
Before John, the biggest advertisers on TV were food and drink brands whose ads were, overwhelmingly, dire. John brought his secret weapon - humanity - to produce ads of charm and wry humour, which had the novel effect of making people like the brands.
No-one was interested in Stanley Pollitt's newfangled BMP account planning until John used it as fuel. Now, even Chinese agencies are built around planning.
Despite this extraordinary talent, his ...