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Modest genius who turned life into art.(John Webster dies at 71)(Obituary)
Adland is mourning the death of John Webster, a true creative legend from the golden age of advertising.
It is a poignant irony that less than a year after he played the role of a heart patient in a profile-raising ad for Nabs, a heart attack should have ended John Webster's life.
For those who knew him, his death was doubly shocking because of its suddenness.
Despite his 71 years, he seemed as fit in body as he certainly was in mind.
So much so, that, little more than a year ago, as his 36-year stint at the one-time Boase Massimi Pollitt (now DDB London) was drawing to a close, he was talking as excitedly about his new TV campaign for Tropicana orange juice as he had when introducing the Smash Martians three decades earlier.
At the peak of his creative prowess in the 70s and 80s, Webster's ads were among the best at exploiting TV's power as the most potent mass medium.
His national and international advertising awards exceed those of any other European creative. He accumulated so many that he had to cull them just to create some space on his shelves.
- Branding News: Smash Martians aid pasta range.
- Magazine article from: Marketing April 28, 2004 700+ words
The Smash Martians, the iconic characters from the 70s ads for Smash instant mashed...Alien icon' and is part of a licensing drive managed by KDBC. Smash Martians pasta will carry an on-pack voucher offering money off the instant...
- Smash Martians land on high street.(News)(through clothes developed by...
- Magazine article from: Incentive Today April 1, 2004 700+ words
The Smash Martians, created three decades ago to promote instant mashed potato, are now reaching a new generation through clothes developed by Trademark...
- Smash Martians to return as HL Foods renews classic ads.
- Magazine article from: Campaign Newland, Francesca February 19, 1999 700+ words
The Smash Martians are to make a comeback as part of an extensive relaunch of the instant mashed potato brand by its parent company, HL Foods. It...
- 'Smash Martians'.(Brief Article)
- Magazine article from: Marketing May 18, 2000 700+ words
Smash, the instant mashed potato brand owned by HL Foods, is launching a new campaign starring the 'Smash Martians', the 70s Icons it brought back to TV screens last year. The ad, through agency Willox Ambler Rodford Law, features mother...
- Branding News: Smash Martians set to appear on packs.
- Magazine article from: Marketing August 25, 2004 700+ words
Images of the iconic Smash Martians are to appear on packs of the Premier Foods-owned instant-mashed potato for the first time. The Martians were first associated...
- BRANDING BRIEF: KDBC Media signs two licensees to Smash Martians.(Brief Article)
- Magazine article from: Marketing October 9, 2003 700+ words
KDBC Media has signed two licensees to the Smash Martians brand. Danilo will introduce calendars and cards next year, including greeting cards that feature the Martian laugh. GB Posters plans a range of products that will be stocked in general and specialist markets.
- Editorial: Advertising that's still out of this world.(Smash Martians)(Brief...
- Magazine article from: Campaign February 20, 2009 700+ words
Thirty-six years after their birth, the Smash Martians are being called out of retirement to take part in a fundraising campaign for Comic Relief. Their survival powers are truly cosmic...
- IN BRIEF: John Webster dies.(Obituary)
- Magazine article from: Marketing Week January 12, 2006 700+ words
BMP DDB advertising legend John Webster, who created the Smash Martians and Honey Monster, died last week. Webster, who retired from the agency last summer after 30 years, had a heart attack while jogging. Copyright: Centaur Communications Ltd. and licensors
- Industry mourns death of John Webster.(BMP)(Brief Article)(Obituary)
- Magazine article from: Campaign January 13, 2006 700+ words
Tributes were pouring in this week for John Webster after the sudden death of the creator of some of Britain's most famous TV advertising from the Smash Martians to the Sugar Puffs Honey Monster. Webster, who was 71, suffered a heart attack...
- Hall of Fame: John Webster.
- Magazine article from: Campaign October 24, 2008 700+ words
John Webster was everything a creative titan wasn...advertising of all time - from the Smash Martians and Sugar Puffs' Honey Monster to...other European creative. His 1973 'Smash Martians' campaign was voted the UK's favourite...